We always love it when a retailer creates a campaign above the ordinary, and AllSaints have introduced the next generation of artisans and creative talent in their first brand campaign. They’re set to release debut global brand campaign, will celebrate the brands heritage as a true fashion original. They’ll release a 60 second brand film which is directed by Allsaints Chief Creative Officer Will Beedle, photographed by Aitken Jolly and shot by Tom Beard. The dramatic film, stills and online experiences introduces the next wave of up-and-coming creative talent combining actors, artisans, poets, writers and models alongside long time brand collaborators. The combination of so many creative sources, is really going to create a great campaign for the brand.
It will show the assembled cast coming together to celebrate the creativity, innovation and beauty of the new Autumn Winter 2012 collection. The experience continues online with an immersive digital experience that allows the viewer to move back and forth through the event and learn more about each character.
AllSaints has recruited the most exciting talent from all walks of creativity to front the new campaign which will be released in cinemas (UK specific), in-store, social and online media.
The creative cast includes:
Tomo Campbell – fine art painter
Marques Toliver – violinist
Alpines- musical duo
Phoebe Colling James- artist and photographer
Tony Ward- entertainer and model
Vita Kan- ballerina and model
Sophie Dickens- singer and model
Greta Bellamacina- poet
Stuart Hammond- writer and editor at Dazed and Confused Magazine
Laura Gosh-film maker
This is the first agency appointment by AllSaints with the acclaimed Beattie McGuinness Bungay and marks a desire to significantly ramp up the brand’s marketing activity to coincide with the launch of the new Autumn Winter collection. The new range marks a return to form with iconic silhouettes and innovative fabrics under the direction of the newly appointed Chief Creative Officer, Wil Beedle.
Allsaints Fashion’s Night Out
Contributor Danny Rhone headed to Allsaints Fashion’s Night Out in London and we we’re really impressed with the Allsaints collection. In a nutshell, the collection covered all bases from tailoring to casualwear in a really strong way. The tailoring was sharp and on point. It’s had a slight revamp but looked strong with some really good pieces like the outerwear and DB jackets. Layering was really evident with pieces like chunky cable knits, plaid shirts with cord detailing and quilted jackets. We were really impressed with the casual range and it definitely had a lot of depth and variety. The stand out pieces were…
The petrov pea coat (£275) a really cool take on the pea coat with the top collar being a curly merino shearling which looks awesome with a denim jacket underneath.
The segment shoe. (£125) You will see a lot of brands this a/w put out their take on the double monk strap but Allsaints take has to be one of the best not just for style but also for value with a good price point. Great colour with the ox blood and I’m loving the thick outsole rubber tread which tones down this classic formal shoe.
The tokai shirt. (£95) This shirt looks and feels great. Very light weight cotton blend with a cool Japanese print coming in a navy and a brown which I am definitely eyeing up.
The brompton jacket. (£225) An example of the quilted style which presence was very strong. Great vintage style look, awesome colour and just a really slick jacket.
Overall it was a really good event, and the collection for this Autumn/Winter is really strong…
