GEOX is the Italian footwear e-apparel brand known for its invention of the “shoe that breathes”. GEOX created a cult like following in more than 100 countries with its breathable technology and stylish Italian design offering fashionable collections for women’s, men’s and children. Headquartered in Italy, Geox is available in more than 1000 monobrand stores and 10.000 independent stores worldwide. GEOX boasts an exclusive innovative technology that is used in the manufacturing and designing of all the footwear that bares its name.
With a focus on quality, Geox tested amphibiox in the rainest place on earth. The brand selected four Facebook fans and sent them to the rainest place on earth: Cherrapunjee in India (We thought it was the UK). There, they tested the shoes in the most extreme wet weather conditions known to man. Pretty intensive testing right?
The undertaking spotlights the unique performing qualities of its new generation breathable and waterproof technology via four enthralling videos, filmed during monsoon season in Cherrapunjee, and creates an experience conducted by “real” people, who would recount the outstanding qualities of the AMPHIBIOX shoe collection, immersed in the wildest and wettest nature.
This video caught our eye.
The four testers we’re adventurous travellers, selected for the importance of waterproof shoes in their home cities, a well as for their technical knowledge and qualifications to assess footwear.
Unlike traditional waterproof shoes which apply a membrane to a shoe’s sock-like inner lining, Geox applies the membrane directly to the inside of the upper shell, a novelty technique that grants unprecedented and total waterproof and breathability.
Here are our favourites from the current menswear line:
For more information on the brand or to shop the collection visit - http://www.geox.com/