Selfridges first floor is now home to 72,000 pairs of shoes, making it the largest men’s shoe department in the world.
Standing at over 15,000 square feet, holding over 250 brands, bespoke brand boutiques AND a made-to-measure shoe salon- inspired by the bodywork of vintage Ferrari’s – this department could not get more versatile. The range in price is astounding with an affordable £25 for a pair of Havaianas flip-flops to over £10,000 for bespoke boots by Tom Ford. If a shoe department even has a section dedicated to driving shoes, you know you couldn’t find a better store for footwear.
On top of all this the space also incorporates a dedicated area for pop-up shops, exclusive collaborations, customisation services, trunk shows and unique retail initiatives such as Buy From The Runway are also available.
“The new space is one of the cornerstones of our Menswear Masterplan – the ongoing development of men’s fashion at Selfridges” explained David Walker-Smith, director of menswear at the chain.
Shoe giant Kurt Geiger, who owns hundreds of shoe departments in stores across the country, is responsible for overseeing the edit of casual and luxury shoes. This is why Selfridges as a department store will always stand a step above the rest, if they know someone can do something well, they will respect that by getting the greatest person possible in for the job.
As well as a new platform for the collections of shoes that the store already showcased, there are new footwear brands that have joined the department; this includes, Kenzo, McQ, Burberry and Barbour. However maybe even most impressive; Lanvin, Versace, Dr. Martens and Trickers have all created styled exclusive to the store. You will not find these styles anywhere else, in the world. WOW.
The capsule collection of the minute is from the luxury brand The Generic Man and comprises of 12 styles. Following this next February the king of all that is footwear, Christian Louboutin, will house his red-soled men’s collection in a dedicated boutique – this is a world first for the French designer.
“Our aim is to truly amaze our customers, and take ownership of core categories within our business by offering the very best international brands within bespoke retail environments,” added Walker-Smith.